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Table of Contents

→IDEAL CLIENT & MESSAGING DOCUMENTATION

→ MARKETING STRATEGY DOCUMENTATION

→ MONTHLY MARKETING PLAN 2024

→ MONTHLY GROWTH TRACKING

Daily / Weekly Plan Review Questions

<aside> 🔥 Action Item: Add 15 Minute Time Slot to your calendar each week to review & update this plan. Better if you can review it for 2-3 minutes a day.

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IDEAL CLIENT & MESSAGING DOCUMENTATION

  1. What DO I know about my ideal client? (Add to this list over time as you refine your plan)
    1. Middle aged mom 30-35+ -
    2. Lost themselves in motherhood
    3. They’re frustrated
    4. A lot of unmet needs
    5. Working or stay at home mom
    6. Feel like something is missing, they’re yearning for something more
    7. They don’t feel whole any more - they’re always identifying themselves in relation to someone else
    8. Ready to put themselves first
    9. Moms who are feeling guilty because they’re not as fulfilled soley by being a mom
    10. Kids are newly in school - they don’t need them as much & then we’re like oh-shit now what
    11. Trying to fill void with their kids by living through them instead of filling the void by doing things for them
    12. Is this it? Is something missing?
    13. Feel unseen in their family and unvalued and then they feel guilty for feeling that way
  2. What would be helpful for this person to see / hear / feel / do right now? (Content Prompt)
    1. Community or someone who openly shared that its actually a thing and that how I was feeling was not unique to me (Instagram)
    2. Help me identify where my needs are unmet & where is the lack coming from (Process of self discovery) - Audit
      1. Identify what’s missing and how to feel more like myself again
      2. Reading Books - to feel less alone
      3. Having someone to guide me through the questions
      4. Letting go of conditioning to break free
      5. Doing the work & being prompted through certain types of questions
      6. You can do it on your own but it’s going to take a long time & it’s going
  3. How can I relate that back to one of my products? (CTA Prompt)
  4. Did I get asked any questions by my community, friends, etc this week?
  5. Did I say anything that resonated with my community this week? (Think aha moments)

MARKETING STRATEGY DOCUMENTATION

  1. What is your strongest form of content creation right now?

Ex: Writing, Speaking Solo, Speaking Interview Style, Live Video, Prerecorded Video, etc. Add any additional.

Rank them 1 being easiest most fun & easiest to execute, 3 being most challenging. Example: 1. Writing 2. Live Video 3. Speaking Solo 4. Speaking Interview Style 5. Prerecorded Video

  1. What platform(s) will I be using to market my products / services that play to my strengths?